New Cortana ad.
I watched the new Cortana ad just now. You can find it and an article about it here if you're interested.
I'm not sure how effective this will be. I'm not sure how many people actually extensively use Siri. In fact, if you look back at my last article where I was reading through comments on a WP8.1 vs iOS8 vs Android L you'll notice no one during the massive flame even mentioned Siri or Google Now or Cortana for that matter (at least not on the first page of flames when I browsed through) despite the fact that Siri and Google Now have almost no functional overlap and both lack things Cortana has (stemming from the fact that Cortana is more like both competing services rammed together). That seems to tell me that even fan boys don't really care about those features any more.
On the other hand, Siri always demoed well, and this commercial does a good job demoing why Cortana is better. People always seem to look impressed when a commercial shows Siri doing something and it actually works. Or in real life when their friends or family do it. But this harkens back to why I think smart watches are generally idiotic. People don't like to speak into their electronics in public (based on how texting seems to have destroyed actual calling it seems this even seems to extend to devices where the primary function of that device actually IS talking into it).
But that being said, you can type to Cortana... which maybe they should have showed as well given peoples aversion to actually saying stuff.
Honestly though, I see 2 problems with this. The first is that I still doubt this is a feature anyone actually cares about. And second, it is a feature which presently isn't officially available on most Windows Phones out in the wild. So, it sort of mocks those using devices that haven't gotten the upgrade while not allowing friends and family to watch the feature in action. Maybe if this came out a month or two later it might be more poignant. I don't think many people that bought an iPhone because of Siri did so solely based on ads. Many probably watched a friend or family member using it first before deciding. But then again... the average person doesn't buy things... they are sold things, so maybe I'm way off on that.
I'm not sure how effective this will be. I'm not sure how many people actually extensively use Siri. In fact, if you look back at my last article where I was reading through comments on a WP8.1 vs iOS8 vs Android L you'll notice no one during the massive flame even mentioned Siri or Google Now or Cortana for that matter (at least not on the first page of flames when I browsed through) despite the fact that Siri and Google Now have almost no functional overlap and both lack things Cortana has (stemming from the fact that Cortana is more like both competing services rammed together). That seems to tell me that even fan boys don't really care about those features any more.
On the other hand, Siri always demoed well, and this commercial does a good job demoing why Cortana is better. People always seem to look impressed when a commercial shows Siri doing something and it actually works. Or in real life when their friends or family do it. But this harkens back to why I think smart watches are generally idiotic. People don't like to speak into their electronics in public (based on how texting seems to have destroyed actual calling it seems this even seems to extend to devices where the primary function of that device actually IS talking into it).
But that being said, you can type to Cortana... which maybe they should have showed as well given peoples aversion to actually saying stuff.
Honestly though, I see 2 problems with this. The first is that I still doubt this is a feature anyone actually cares about. And second, it is a feature which presently isn't officially available on most Windows Phones out in the wild. So, it sort of mocks those using devices that haven't gotten the upgrade while not allowing friends and family to watch the feature in action. Maybe if this came out a month or two later it might be more poignant. I don't think many people that bought an iPhone because of Siri did so solely based on ads. Many probably watched a friend or family member using it first before deciding. But then again... the average person doesn't buy things... they are sold things, so maybe I'm way off on that.
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