$100,000 Apps
Read this article. Not sure if just a rumour or true. Sounds like something Microsoft would do though.
Anyway, I disagree with the poster. I think it is crazy.
Yes, there are a lot of complaints about App availability on the platform. And yes, this can solve the problem. One App and $100000 at a time. Truth is, as I stated before, "haters gonna hate". I've had a Windows Phone since day 1 and following reviews ever since. For every app Microsoft fills the gap with people just turn around and find new ones. I've seen re-reviews on numerous sites where people tried Windows Phone 7 and said things like "I could love this OS if only it had". Then, then they review Windows Phone 8 they admit that the app is now there, but then complain about some other app or feature.
Frankly, the truth is, if it was "only one app" most people felt that the platform was missing, they would probably switch anyway. There are still plenty of apps that only on either Android of iOS and no one complains about apps when switching between the two. Most apps have doppelgangers galore on Windows Phone. And many of those have ended up being better than the eventual official apps. Rowi is an excellent example, even with an official twitter app, I still see many site recommending Rowi instead. It doesn't matter that there is an official twitter app. And while people scream bloody murder over, I don't think it truly impacts Microsofts subscribership all that much that there is no official Instragram or Pinterest apps, each has a myriad of quality 3rd party apps that regularly flood the top downloads and many have good to excellent reviews and ratings. Bottom line; for people who need those apps, they ARE technically there.
The other problem is that the app landscape change quickly, and is changing quicker and quicker with each passing day. What mole they whack today will simply pop back up tomorrow in the form of a new must-have app not on the platform.
And lastly is ROI. $100000 is a lot of money for one app. Given the size of the Windows Phone ecosystem, I truly doubt any one app alone can be claimed to have returned that much investment to Microsoft. Doing that for multiple apps is suicidal.
Anyway, I think Microsoft's biggest problem is a single app that they have total control over. The Marketplace/Store app. On both Windows Phone and Windows 8 it is terrible. Discoverability sucks the big one. There are a few features in Windows Phone which are nice like the collections. Granted, the iOS App store also blows, and possibly even worse than the Windows Phone store... but when you have most or all of the 1st party apps all that matters is that you can search the App Store. When you are missing 1st party apps, you need a better store front. Android, while having a bloated gimmicky app store has probably the best one out there... and they also have all of the 1st party apps and don't really need the quality store front. My bet is that Google gets the highest # of app downloads per user as a result.
Anyway, I disagree with the poster. I think it is crazy.
Yes, there are a lot of complaints about App availability on the platform. And yes, this can solve the problem. One App and $100000 at a time. Truth is, as I stated before, "haters gonna hate". I've had a Windows Phone since day 1 and following reviews ever since. For every app Microsoft fills the gap with people just turn around and find new ones. I've seen re-reviews on numerous sites where people tried Windows Phone 7 and said things like "I could love this OS if only it had
Frankly, the truth is, if it was "only one app" most people felt that the platform was missing, they would probably switch anyway. There are still plenty of apps that only on either Android of iOS and no one complains about apps when switching between the two. Most apps have doppelgangers galore on Windows Phone. And many of those have ended up being better than the eventual official apps. Rowi is an excellent example, even with an official twitter app, I still see many site recommending Rowi instead. It doesn't matter that there is an official twitter app. And while people scream bloody murder over, I don't think it truly impacts Microsofts subscribership all that much that there is no official Instragram or Pinterest apps, each has a myriad of quality 3rd party apps that regularly flood the top downloads and many have good to excellent reviews and ratings. Bottom line; for people who need those apps, they ARE technically there.
The other problem is that the app landscape change quickly, and is changing quicker and quicker with each passing day. What mole they whack today will simply pop back up tomorrow in the form of a new must-have app not on the platform.
And lastly is ROI. $100000 is a lot of money for one app. Given the size of the Windows Phone ecosystem, I truly doubt any one app alone can be claimed to have returned that much investment to Microsoft. Doing that for multiple apps is suicidal.
Anyway, I think Microsoft's biggest problem is a single app that they have total control over. The Marketplace/Store app. On both Windows Phone and Windows 8 it is terrible. Discoverability sucks the big one. There are a few features in Windows Phone which are nice like the collections. Granted, the iOS App store also blows, and possibly even worse than the Windows Phone store... but when you have most or all of the 1st party apps all that matters is that you can search the App Store. When you are missing 1st party apps, you need a better store front. Android, while having a bloated gimmicky app store has probably the best one out there... and they also have all of the 1st party apps and don't really need the quality store front. My bet is that Google gets the highest # of app downloads per user as a result.
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